Falconites and Falconettes, what a year 2017 has been introducing Blaque Falcon to the world! Those of you that have been with us from the beginning understand that the brand’s original and current conception was based on the premise of questioning the apparent reality around us and introducing a new form of thinking. As some of you know, there is a new paradigm shift that is very much on its way to the most efficient method and for us to get through this, is to continue the process of questioning the apparent. This would of course require a sense of boldness and audacity, but that is what makes you part of the family – hence the inception of the hashtags #NewRules and #JoinTheFamily.
When we begin to deconstruct the apparent and reconstruct our own realities, we can then apply our own rules to the internal kingdom that we maintain. So when you purchase a T-Shirt, Hoodie, Sweatshirt or Jogging Bottom or even buy and read a copy of DRAX from Blaque Falcon, you have just initiated yourself to Falcon-ite/ette status. This means that you have completed forgotten about the self-limiting fabric that’s holding you back and confirmed to yourself that you’re ready for a whole new adventure. This takes us to our slogan, #BlaqueistheNewBlack.
When we start expanding our vocabulary in our journeys we are now free to start re-wording some of the words that were taught to us at a young age. The term ‘Blaque’ for example, doesn’t necessarily mean the colour black, it was re-spelt as a method to force the seeker to immediately think in an alternative fashion – and the best part about it is, this is where it gets fun, for anyone can partake in reworking our descriptions of our present reality!
2017 was a successful but educational year. While our first year in business was a profitable one, plenty of lessons were learnt too, who knows what awaits us for 2018…