Being a part of the GQ ‘style-file’ section on the March, April and May editions have been a clear sign of progression for us as a brand. As competitive as fashion is in today’s quick-fire information obsessed society, the primary challenge for any brand today is the consistent delivery of quality.
Quality has always been an important driver of success for us. Our feature on the GQ issues initially came with an email, informing the team that they had come across our Instagram profile and were impressed with the timeless simplicity of our designs.
We saw the potential collaboration as a perfect opportunity to further stamp ourselves as a brand very much worth talking about in the years to come. We posted the issues on our Instagram pages and also issued videos on Blaque Falcon TV showing our feature on the months’ magazine issue. The response from previous customers and onlookers were overwhelmingly positive.
We will of course aim to be better and continue to improve as time drives on. See this as just the warm-up for something more in the future.
You can check out the GQ episodes on Blaque Falcon TV as well as the link to the products here: