As the title above suggests, the New Year presents an opportunity to start afresh with possible improvements to one’s own domain. The weather isn’t the brightest (depending on where you are), and time feels to slow down a little as we move on through the first quarter of the year. We’ve all, or most of us should be aware of the term referred to as ‘20/20 Vision’, where it’s presumed that a sense of clarity us achieved – which leads me to a question that not many are comfortable with confronting. Are your goals and objectives clear for the year?
Working in the position that I occupy, I’ve had no other choice but to be diligent and consistent with my stance on moving forward with where Blaque Falcon moves. The above question, is what I deliberately force myself to confront all the time. The consequence of not doing this causes the brand, the products and ultimately the story to stagnate and falter. Let’s look at this in another way.
We can all agree that the natural order of the universe always has to move in one direction: forward, and without understanding this simple universal truth, you can clearly see why a lot of us go through some of the unfortunate circumstances that we endure day-to-day. In my experience, a way to combat this is clarifying your goals and objectives – conversely this doesn’t have to be at the end of the year or at the start of it. You can do it right now! An even easier question you can ask yourself is, what do you want? When we start to question, but most importantly query ourselves internally, you’ll find that your day-to-day actions become much more clearer – inevitably forming the 20/20 vision.
So what does 2020 hold for Blaque Falcon? Well we’ve already given you a very sneaky preview of our new collection coming soon and while I’m very eager for you all to see it, I’m sure that the new products and design epitomise the forward direction that I envision us moving into.
2019 has been a mixed year of sorts. Unlike previous years since Blaque Falcon’s inception we delivered both the Season One and Two. Both Seasons had their own identities as well as a clear voice and scope on the direction we wanted to take. Season One was simply our first foray into the fashion world with a simple, yet timeless collection of loungewear for both Men and Women. The innovative thing for us was that we used this to initiate all of our customers as honorary ‘Falconites’, thus forming our Falcon Family.
Ever since then we’ve ridden the wave of sorts by introducing more and more new members to our family, which prompted the baseline of direction on where we were going as a family. I’ve written in length on how the significance of the Falcon symbol dating back to ancient history. I’ve also written extensively on previous posts on the release of both collections and where I felt (at the time) Blaque Falcon was going.
While Season One put our foot through the door so to speak, Season Two guaranteed that we were certainly here to stay in the ever-evolving fashion arena. We took our initial street / loungewear approach another level by introducing our Falcon Bomber Jackets, but we also told our story through a fresh new range of Polos, Chinos and even Chino shorts (to name a few). I deliberately decided to take us in a more traditional ‘preppy’ direction as I felt that we can do that with the simple, but timeless symbol we have.
Season Three takes Blaque Falcon continuing to lean in the same direction, but I consider this a level up, as it adds to both the loungewear and preppy ranges. For the lounge wear range we’ve upgraded our hoodies with zips to add more durability to its function. Simply another layer to its function. Extending the authentic collection, we’ve also included cardigans, wool sweatshirts and our half-zip pullovers – all to broaden The Falcon wings for years to come.
We’ve also done an update to our Falcon Casual Shirts. I was very particular on how I wanted this product to evolve, as I wanted to keep the garments’ simplicity, but keep its very useful functionality. Casual shirts can easily be worn in anytime of the year, and we’ve even managed to produce shirts specifically for women – hence the sensitivity!
I’m looking forward to what 2020 will bring for us as a brand and as company. Every challenge forthwith presents an opportunity for us to showcase ourselves, and we thank and welcome all comments and support.
Onwards and upwards!