What would a Blaque Falcon 2019 look like? What did we achieve in 2018 that we could’ve improved on? These are questions that I continued to ponder on during the winter holidays. I’d love to say that it will always onwards and upwards, but I’m sure you’ve heard that elsewhere. Blaque Falcon itself as a brand has continued to enthral me in so many ways. Over the years since its conception, as I’ve grown as a creative Blaque Falcon itself has grown, so naturally the brand itself can only ever go in one direction.
I have found many positive traits in my own personal development as the brand has grown, but have found many other aspects that must improve for it to grow even stronger than ever. This must be the challenge that all entrepreneurs, as well as aspiring businessmen and women go through on a day-to-day basis. Even those who understand their potential, but are unsure on which direction they must place their creative energies. Their talent continues to haunt them, while the societal pressures of conformity bind them to a regressive form of spiritual lockdown.
If you are one of these people, believe me you are not alone. Blaque Falcon has always been a healthy outlet for me to express the expansive imagination going on in my mind – and perhaps it can do the same for you too. I made the free choice to change the spelling of Black to ‘Blaque’ to simply add some personality to the brand, while also immediately forcing the seeker to ask themselves the following question/s (among others): What does the bird image represent? Why is it spelt like that? What’s the story behind the symbol? When I heard onlookers ask those exact questions during my stint on becoming a market trader, I knew that that Blaque Falcon is almost certain for success.
The greatest challenge that all of us face in our times is, the current trend of instant information. Information and data is sent through instantaneously at an alarming rate and almost everyone that owns a smartphone has an opinion on the latest gossip or fashion trend that embarks the web. How do we relinquish ourselves from the constant pull and urge to bring out our phones from the ever-growing distraction of social media? A pertinent question for us as a growing brand, would be how we stand out as a brand amongst all of the noise?
The answer is simple but difficult. We continue to keep the persona of the Falcon, by persistently focusing on our prey, which in this case would be our goals and objectives. We already know what the wings represent, but we must continue to remind ourselves of how essential it is to continue to strive for the natural regal boldness of the Falcon. This is an attitude and identity that you can also adopt, for removing the chains of ignorance and fear will always be an uncomfortable but liberating experience – as I have known personally in my own development.
What would a Blaque Falcon 2019 look like? As much as I’d like to get a crystal ball out on the finer details of the year, what I can guarantee is what I have always stated on previous posts – we will continue as always to push ourselves for an aggressive expansion of our brand.
Anyone who’s had any experience in the Fashion game, whether it’s in retail, designing, blogging, or even simply modelling (for the record I’ve done all four) know that September - particularly in the U.K is a busy period. September means that we’re at the end of summer, which equals the sun rising a little later and sets earlier, and if that doesn’t tell you that winters coming, the unexpected gale force winds will. The seasons here tend to quickly come and go rather quickly but most importantly its Fashion season, which gives every would-be fashion blogger and Instagram model a chance to show off how important they are to their virtual followers – real or fake.
It’s a different story for us here at Blaque Falcon. While we like to embrace new designs, ideas and innovations, we also like to ask the question of why things are - for if everyone was to try to be the ‘next big thing’, then the creativity would easily be boxed - thus leaving our customers with a whole load of garments that don’t work.
This is precisely why we deliberately keep everything simple, but effective. Take our Falcon Embroidered T-Shirts for example. While this may not make waves or turn heads at next year’s Mens Fashion Week, it serves its purpose with a simple, but quality design of embroidery to ensure that you truly are wielding the regal and royal animal of The Falcon.
Therefore, we were incredibly humbled to take part of a few smaller and independent-run fashion events for September. Firstly, we were involved with the Aeren Waters brand for their first ever Fashion Pop-Up event in Hoxton. This was headed by the incredibly brave, but ambitious Nerea Gibson. My initial contact with her was via Cherisea Giddings owner of C Model Management, who put us forward. Nerea understood and appreciated the simplistic of our garments and even purchased a few too!
Another event that we were involved in was the E4 Fashion Show hosted by the London Borough of Waltham Forest. This was of course monumental for us as a brand, as this was our first ever fashion show and it was another fantastic opportunity to embrace the local community and push our brand forward directly to our customers. On the day it appeared that the weather did everything it could to make sure the event didn’t happen, but the gazebos did its job and the models from Waltham Forest College still ripped the runway with Blaque Falcon gear as well as others.
As always, we’ll keep striving to push our brand forward by continuing to develop relationships with other independent brands and organisations – fashion shows and events alike. Through this we can keep the lights on in the creativity field and continue to make ourselves hungry through the process.
Since the release of our Season Two Collection, I’ve been in a constant pursuit of other avenues to push Blaque Falcon further on the map. You may have noticed from our range of posts that we haven’t done any market stalls or pushed on any particular events as of late. We’ve done this particularly to focus our energies in building our presence online - particularly on the social media pages. So far, the decision has been a fruitful one where our follower outreach continues to expand and multiply as the months pass.
Blaque Falcon on The Biographies' store
One of the reasons I feel this is the case is because of our consistent diverse portrayal of ourselves online. Another reason is that we’re still very much an independent brand that prides itself on a self-sustaining model. You’ve more than likely come across this message on previous posts and even on our about us page. This foreknowledge of self-reliance and independence is one of the furores of what the Falcon emblem embodies - in that to promote the self esteem and belief in oneself to achieve positive goals.
One of the main advantages of all of this, is the ability to not only have a direct to consumer network with our products, but also with other independent businesses. Recently we’ve been in contact with Stephanie Chosen, founder of The Biographies platform. This is an online platform that enables customers to seek out other businesses with similar intentions to build their platforms as well on a grassroots level.
Stephanie Chosen, Founder of The BiographiesWe initially received an email from her expressing her interest in collaborating, and having seen her work and engaging her intentions, I was very interested to hear her proposals. After multiple phone conversations and emails, we’ve managed to get Blaque Falcon on The Biographies platform, which is positive step for multiple reasons. Right now, customers can interface and purchase our Season One line of clothing in the store! Be on the look out for future news on this, as time develops.