2017 was the year that pretty much set the pace and tone for Blaque Falcon Clothing and Publishing. The very idea of kicking off a clothing line came to fruition following multiple brainstorms, questions, set-backs and a whole barrage of emails sent to different suppliers and merchandisers. The result was our first collection of clothing and the brand’s publication of its debut novel, Drax. The experience itself was somewhat of an education for myself. To test the market’s waters, last summer I decided to rent my own pop-up shop, and pursue a very short career as a market trader. I traded in Chingford, Brick Lane, Battersea, Tottenham, Enfield and Battersea. I took every opportunity available to receive direct feedback and involvement in getting the brand off the ground.
With the first-hand experience and lessons learned during this in 2017, I knew that the intention for Season Two was going to be somewhat of a transitional one. I very much wanted to keep the brand’s ethos of regal sovereignty yet take the brand to a period of ascension; and to achieve this was to take Blaque Falcon to a new direction.
Usually when companies, brands, people of influence etc. announce that they wish to take themselves in a new direction, this usually results in the audience giving a somewhat nervous sense of anticipation of what’s to come next. I’d like to think the host of YouTube videos and other exclusive behind the scenes content on social media have dispelled any sense of doubt of what’s to come for Season Two.
Season One was, to say the least a warm-up to what we have in store for Season Two. I wanted to kick-start the brand by starting modestly – providing a simplistic, yet a quality controllable collection for both men and women. This involved a minimal line of T-Shirts, long-sleeve t-shirts, jogging bottoms and hoodies for both genders, as well as a unisex Sweatshirt. The feedback was overwhelmingly positive, with the majority of customers and supporters complimenting on the softness and comfort of the products – not to mention the positive reader reviews of my novel Drax. While this was all very humbling and of course exciting, this gave me a detailed enough baseline on where to take Season Two, namely keep doing what you’re doing but better.
The Season One photoshoots all provided a very urban theme to jump-start, which clearly worked, but to introduce a fresh new outlook, I wanted to bring in a more preppy-summertime theme in. We have a collection of Unisex Casual shirts, and knitted sweatshirts, a range of Mens Chino Trousers and Shorts, Polo -shirts for both men and women as well as some crop-top shirts for women - not to mention a range of unisex Bomber Jackets.
I have truly been blessed to work with several talented individuals to make Season Two come to fruition. It’s collaborations like these that personally confirmed to me that my entrepreneurial endeavour was very much the correct path to take. As mentioned on previous posts, the Falcon symbolises the visionary power necessary to achieve one’s goal, thus achieving spiritual sovereignty. We as Falconites and Falconettes elevate ourselves to see beyond the horizon, and when necessary, we swoop in for our prey with no permission while also eliminating all distractions en route.
Falconites and Falconettes, what a year 2017 has been introducing Blaque Falcon to the world! Those of you that have been with us from the beginning understand that the brand’s original and current conception was based on the premise of questioning the apparent reality around us and introducing a new form of thinking. As some of you know, there is a new paradigm shift that is very much on its way to the most efficient method and for us to get through this, is to continue the process of questioning the apparent. This would of course require a sense of boldness and audacity, but that is what makes you part of the family – hence the inception of the hashtags #NewRules and #JoinTheFamily.
When we begin to deconstruct the apparent and reconstruct our own realities, we can then apply our own rules to the internal kingdom that we maintain. So when you purchase a T-Shirt, Hoodie, Sweatshirt or Jogging Bottom or even buy and read a copy of DRAX from Blaque Falcon, you have just initiated yourself to Falcon-ite/ette status. This means that you have completed forgotten about the self-limiting fabric that’s holding you back and confirmed to yourself that you’re ready for a whole new adventure. This takes us to our slogan, #BlaqueistheNewBlack.
When we start expanding our vocabulary in our journeys we are now free to start re-wording some of the words that were taught to us at a young age. The term ‘Blaque’ for example, doesn’t necessarily mean the colour black, it was re-spelt as a method to force the seeker to immediately think in an alternative fashion – and the best part about it is, this is where it gets fun, for anyone can partake in reworking our descriptions of our present reality!
2017 was a successful but educational year. While our first year in business was a profitable one, plenty of lessons were learnt too, who knows what awaits us for 2018…
During the middle of October 2017, Blaque Falcon held its very first Pop-Up store in Walthamstow, East London. The shop itself had many guests, (check out the YouTube video here) but not many more established than the lovely Bryanda Notes.
The relationship began from some simple social media networking. When she expressed the idea of having shots done of her visit in the city of London for her Bryanda Notes platform, I knew just the photographer who would be available to get the job done.
Iyanka Cooray (Framed Fantasies) immediately came to mind due to my previous experience with him on previous shoots. We both had worked together while I was working on my Luciano’s World blog, a few years back and I thought he captured the London surroundings around me rather elegantly. I believed this would be perfect for a new guest to the city, so I made the initial contact with him to get this done.
Bryanda flew in from her hometown of Virginia, U.S.A to give us Londoners a visit to meet with myself and the Blaque Falcon brand first-hand, but primarily to provide project support for the Dr. Boyce Watkins Economic Empowerment event that took place in North London. The event itself was an extreme success for Blaque Falcon, as this was an ample opportunity to market and also network with those in the conscious ‘Blaque’ community. An occasion that was well worth the time and effort!
To add to this, the shoot itself was an enormous success, with Bryanda certainly flaunting her stuff and looked effortlessly comfortable (all pink) infront of Iyanka’s camera. This all followed by a trip to the Blaque Falcon Pop-Up store, in which Bryanda gave an interview to myself regarding Blaque Falcon’s Season One Clothing Line and my debut Novel DRAX.
We are all very grateful for Bryanda and her team’s effort in coming down to the U.K. and we certainly look forward to seeing them all in the very near future!
You can find more on Bryanda and her platform here
You can also find more on Iyanka Cooray’s photography here
1st June 2017. Drax is finally published! Yes, my first-ever novel is finally out and self-published on the biggest library in the e-commerce platform, Amazon. Honestly speaking, to celebrate I haven’t gone out and popped the Champagne in the club. That’s not how I really like to get-down, as I know that the resources spent on “ballin’ in the club” could just as well be spent on something more constructive. I’ll speak a little bit on the book below, but before you head down there, I’d like to ensure you that this is only the beginning. Most outlets and articles may tell you that you need to partake in a creative writing course and obtain this qualification, go for this and go for that, but I did neither. I felt I had a story in me and I went out and did it. No questions asked. Shoot first, ask questions later. I simply just jumped over to the unknown. What I have created so far is pretty much the epitome of what Blaque Falcon is really all about.
I believe that there is a new paradigm that is shifting the course of society as we speak. There was a time when writers and creatives needed to have a so called ‘middle-man’ to assist in marketing and distribution of products and services, but with the rapid rise of the internet, the world has become much more smaller and easier to network with one another. I also believe that nearly everything out in the material world has to do with the right time/season. With the current uncertainty in the economy and the gung-ho, child-like behaviour from our political leaders, the premise of Drax was to produce a story that epitomises the continual stasis of class within the fragile layers in western society.
The main protagonist that is introduced to the reader as an everyday 23-year-old male graduate called Luke, who has supposedly everything that any millennial could wish for. He’s clearly uninspired by the mundane activities of a 9-5 job. However, as he gets embroiled with the wrong characters, he’s automatically forced to change his perspective on life, morals and his principals. He begins to see past the illusory systems of society as he embarks on his journey to payback his gambling debt, while reassessing his relationships. The story itself stems from my own personal experiences growing up (minus the crime element of course!), mixed in with the wild imagination I had while constructing the relationships between each of the characters on Luke’s journey. I find that the most engaging stories are the ones where the audience grows with the protagonist. Most of it is written in the first person, so you’ll essentially find yourself in the mind of a twenty something year-old male growing through his journey.
It is through his journey, that I believe will resonate with readers of all ages and backgrounds. Most of us eventually realize that there are more important issues to worry about in life other than the immediate pleasures that we see (social media, material items etc.). It’s through this understanding (whether we choose to or not) that we know that the structures of the world around us are fragile.
I hope you enjoy it, you can get your own copy of Drax here.