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      BF Mag

      Publication of Drax

      Publication of Drax

      1st June 2017. Drax is finally published! Yes, my first-ever novel is finally out and self-published on the biggest library in the e-commerce platform, Amazon. Honestly speaking, to celebrate I haven’t gone out and popped the Champagne in the club. That’s not how I really like to get-down, as I know that the resources spent on “ballin’ in the club” could just as well be spent on something more constructive. I’ll speak a little bit on the book below, but before you head down there, I’d like to ensure you that this is only the beginning. Most outlets and articles may tell you that you need to partake in a creative writing course and obtain this qualification, go for this and go for that, but I did neither. I felt I had a story in me and I went out and did it. No questions asked. Shoot first, ask questions later. I simply just jumped over to the unknown. What I have created so far is pretty much the epitome of what Blaque Falcon is really all about.

      I believe that there is a new paradigm that is shifting the course of society as we speak. There was a time when writers and creatives needed to have a so called ‘middle-man’ to assist in marketing and distribution of products and services, but with the rapid rise of the internet, the world has become much more smaller and easier to network with one another. I also believe that nearly everything out in the material world has to do with the right time/season. With the current uncertainty in the economy and the gung-ho, child-like behaviour from our political leaders, the premise of Drax was to produce a story that epitomises the continual stasis of class within the fragile layers in western society.

      The main protagonist that is introduced to the reader as an everyday 23-year-old male graduate called Luke, who has supposedly everything that any millennial could wish for. He’s clearly uninspired by the mundane activities of a 9-5 job. However, as he gets embroiled with the wrong characters, he’s automatically forced to change his perspective on life, morals and his principals. He begins to see past the illusory systems of society as he embarks on his journey to payback his gambling debt, while reassessing his relationships. The story itself stems from my own personal experiences growing up (minus the crime element of course!), mixed in with the wild imagination I had while constructing the relationships between each of the characters on Luke’s journey. I find that the most engaging stories are the ones where the audience grows with the protagonist. Most of it is written in the first person, so you’ll essentially find yourself in the mind of a twenty something year-old male growing through his journey.

      It is through his journey, that I believe will resonate with readers of all ages and backgrounds. Most of us eventually realize that there are more important issues to worry about in life other than the immediate pleasures that we see (social media, material items etc.). It’s through this understanding (whether we choose to or not) that we know that the structures of the world around us are fragile.

      I hope you enjoy it, you can get your own copy of Drax here.

      Blaque Falcon Season One Photoshoots

      Blaque Falcon Season One Photoshoots

      Lights. Cameras…and we lifted off to action! The first ever Blaque Falcon Season One shoot kicked off on Saturday 20th May at RiDa Studios in Shoreditch, East London. Despite the weather troubles, the shoot was an overwhelming success. Looking at the result of the look book brochure, you wouldn’t think that some of the models were inexperienced! The shoot itself, was shot in two parts: E-commerce and Look Book. These were shot by up coming creative photographers Declan Mckenna (who also modelled) and Jack Lindengray.

      The E-Commerce was shot in a simple white background of the studio itself. These are the shots that you see in the product areas of the website. The Look Book was shot by the main cobbled road on Blossom Street, just outside the studio. Rain befell us a little bit, so we had an intermission to let the rain die down and we simply carried on. You’ll find on some of the shots that we utilised the grey-industrial style of the area, to authentically show the brick and mortar atmosphere of East London.

      The second shoot was taken in a new foreign land to me – Frankfurt, Germany. I travelled to the city of Mainz to shoot the second part of Season one with Ricardo Sorzano, another up and coming creative, with plenty of ambition and drive. You certainly see the contrast of the photography with both shoots. Firstly in Mainz the weather was a major improvement and of course a different set of models too, so other than visiting a new country, and exploring new land, we managed to create a variety shots altogether to contrast the environments to show where the Blaque Falcon Clothing Season One clothing line can be utilised in.

      This was what I initially envisioned for the first season of clothing: keep it simple, but sweet. Show the audience that the origins of the brand started from the street, no matter what country you’re in or culture you’ve embraced. You can say that it’s a street brand, and it is precisely that, but you can also tell that there’s also plenty of potential for an aggressive expansion.

       You can find the behind the scenes video footage of both shoots here.